You know what really grinds my gears?

"qbeezy" (qbeezy) 04/14/2015 at 22:09 • Filed to: Dumb Car Claims

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These new Ford and Chevy commercials. I mean really, comparing a Ford Escape to a sports car? Chevy is even worse. What kind of closet/non attention paying/unobservant people would compare the interior of a Equinox to A FREAKING GERMAN LUXURY SEDAN. GAAAHHHH.

Edit: adding offending video.

!!!error: Indecipherable SUB-paragraph formatting!!!

That is all.

scoob > qbeezy 04/14/2015 at 22:11

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Everyone is doing it! IT'S ALL TEH RAGE NOW.

qbeezy > scoob 04/14/2015 at 22:13

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I literally screamed the first time I saw it...

Dwhite - Powered by Caffeine, Daft Punk, and Corgis > qbeezy 04/14/2015 at 22:14

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*Not Actors. Real people.

**Totally actually actors. Possibly real people.

scoob > qbeezy 04/14/2015 at 22:15

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Was it because a bunch of family cars were being compared to racecars?

And you couldn't hear yourself think because all cars are like racecars?

qbeezy > scoob 04/14/2015 at 22:16

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"An Escape is like a race car because I can open the tailgate with my foot!" /s

Logansteno: Bought a VW? > qbeezy 04/14/2015 at 22:16

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Here's the thing, to us enthusiasts, we know it's bullshit. To the average consumer (Who still blindly buy Camrys and Corollas) who maybe hasn't stepped into a Ford or Chevy showroom since the Cavalier and Contour were competing with each other might think "Wow, they've improved that much?" and actually go take a look and like it and bam, sales.

DoYouEvenShift > qbeezy 04/14/2015 at 22:16

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99% of the car buying public thats who. We as enthusiasts can tell what car were in judging only by the sound the starter makes. Everyone else doesnt care and base theyre decisions on where the cupholder is or how many presets they can set the radio to.

Alex from Toronto > qbeezy 04/14/2015 at 22:18

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I saw the chevrolet comercial

"It feels like a land rover"

No. No it doesn't.

JQJ213- Now With An Extra Cylinder! > qbeezy 04/14/2015 at 22:19

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I hate the lady who is like "I traded my Infiniti for a new Ford and its so much better and more powerful"

What kind of infininti did she have before? I doubt it was less than 5 years old.

CB > qbeezy 04/14/2015 at 22:19

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Automotive advertising is all bunk. I saw an add for the Corolla saying it was nothing like the old Corolla. Bullshit! It still has the same platform and engines.

No Prius Needed > qbeezy 04/14/2015 at 22:20

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At least it's not the awful Nissan commercial with skiing cars. Or the old ford fusion drifting one.

scoob > JQJ213- Now With An Extra Cylinder! 04/14/2015 at 22:22

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Obviously the Infinity Accord SE.

Lets Just Drive > qbeezy 04/14/2015 at 22:23

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It's low-com-denom marketing. OEM's know that their bread and butter doesn't come from the enthusiast buyer. Even customer loyalty takes a back seat to this kind of muddy advertising. Personally, I'd prefer to see campaigns which establish a brand or take it up-market, not try and cling to the established up-market brands by pretending beige is a selling point.

Meanwhile, Chevy is also running the same targeted marketing campaigns they always run it's just that these aren't the commercials which bombard our airwaves.

Alfalfa Romeo > qbeezy 04/14/2015 at 22:24

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YES. It is so terrible. Who would honestly step into a huge Chevy truck, look right at the bowtie on the plastic steering wheel, and say it feels like a BMW?

scoob > qbeezy 04/14/2015 at 22:26

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The Nissan commercials that say "Cars can't snowboard" or some crap like that is the absolute best.

ranwhenparked > qbeezy 04/14/2015 at 22:31

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Ford started it, GM escalated. The problem is that this sort of marketing must work, so they keep doing it. People are stupid, fact.

qbeezy > scoob 04/14/2015 at 22:32

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Nissan commercials are for a whole different conversation lolol.

Herr Quattro - Has a 4-Motion > qbeezy 04/14/2015 at 22:36

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"My Altima = GTR LM"

Altima =\= GTR LM

(Still voted that commercial as the best of the Super Bowl)

qbeezy > Logansteno: Bought a VW? 04/14/2015 at 22:36

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I think part of it could be that people want to have a 'luxury car', so they'll compare anything they think is close to it and say it's better to justify their purchase. Maybe I'm over thinking it, or maybe I just lost more faith in intelligence.

MLGCarGuy > qbeezy 04/14/2015 at 22:36

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Just like that one really dumb Ford commercial in which you had your stereotypical soccer moms stating things like "I traded my Lexus for a Ford Flex" or "The gas mileage on this Flex is better than a Range Rover". Seriously, like you said, they really can't be compared.

qbeezy > No Prius Needed 04/14/2015 at 22:37

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You mean I can't have a DRIFT DAY BRO on the slopes?!?!?!

Logansteno: Bought a VW? > qbeezy 04/14/2015 at 22:38

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Nowadays, if the dash is squishy, it has infotainment, and the seats are power operated and leather, it's a luxury car to the average consumer I think.

No Prius Needed > qbeezy 04/14/2015 at 22:40

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Well the Nissan Altima comes standard with gnarly half pipe grinding skillz yo.

NoneOfYourBiz > qbeezy 04/14/2015 at 22:58

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C'mon qbeezy: ya' gotta link to some of the ads if you want us to commiserate! Some of us don't have cable you know... ;)

Axial > qbeezy 04/14/2015 at 23:19

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AM > Dwhite - Powered by Caffeine, Daft Punk, and Corgis 04/14/2015 at 23:36

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The "*Not Actors. Real People." is what really grinds my gears every time. Obviously they're actors or they wouldn't be comparing Chevy's to Range Rovers.

Two Drink Minimum > Lets Just Drive 04/15/2015 at 08:08

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Yup. These guys.

GUYMANDUDE > qbeezy 04/15/2015 at 08:53

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you get allot of free stuff with you Chevy... You get a free recall every 3 months. Until you warranty expires, then it self destructs.

qbeezy > GUYMANDUDE 04/15/2015 at 11:38

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COTM , wish I could give more stars